Through personally evaluating and analyzing the Skyy vodka ad campaign, I found a pattern that proved to be true in many of the ads:
· If there is a male in the ad, he plays a dominant role as a sexual aggressor over the female
· The ads portray a materialistic, high-class, lavish lifestyle (for example—lush settings can always be seen in the background of these advertisements
· The ads suggest that if you drink Skyy vodka you are desirable, and drinking this vodka will lead to sexual situations
· Each ad uses bright, provocative colors and brand placement. The bright blue Skyy Vodka bottle is an important fixture in each ad.